Our story

Markus and his safari family

Back in 1955, a family stood in awe of Victoria Falls—a moment that sparked a lifelong love for Africa and later inspired Safari Dot Africa. Founded by Markus and Olivia Imberg, whose family roots in Africa go back to the 1940s, their passion for adventure and discovery shapes every journey. At Safari Dot Africa, we specialize in exclusive, tailor-made safaris that blend luxury with sustainability

The Imberg family’s ties to Africa began with Swedish missionaries in the 1940s. Today, Markus and Olivia Imberg continue to share Africa’s wonders with passion and expertise.

We are here for you!

Our dedicated team is here—every step of your jurney, just for you. This is your story in the wild—crafted with care and remembered forever.

Meet Florida — Co-owner & Safari Lover

Born in Tanzania’s Lake Victoria region, with roots in Bukoba and Loliondo, Florida grew up exploring Ngorongoro and Serengeti, igniting a lifelong passion for nature.

With elite experience at Africa’s finest lodges, she offers unmatched insight into exclusive retreats and authentic safaris. Whether seeking seclusion or adventure, Florida crafts journeys that redefine luxury.